Uticaj atributa brenda i marketinških komunikacija na kupovne navike potrošača robe široke potrošnje
Kandidat:
Maja Obradović
Mentor: prof. dr Ivana Brdar
Institucija:
Univerzitet Singidunum, Beograd, Beograd, Srbija, 2026
Izdanje: Sitcon 2022 - Tourism Destination Competitiveness – Current Challenges And Future Perspectives
Autori:
Tamara Gajić, Ana Obradović, Ilija Savić, Jasmina Jovanović, Mirjana Gajić, Dobrila Lukić, Željko Anđelković, Maja Obradović, Ana Spasojević, Dejan Sekulić, Drago Cvijanović, Miloš Zrnić, Ivana Blešić, Marko Petrović, Dragan Vukolić
Časopis: Sustainability
DOI:
10.3390/su142315530
Izdanje: Sinteza 2021 - International Scientific Conference on Information Technology and Data Related Research
Časopis: International Review
Časopis: Turisticko poslovanje
Izdanje: International Scientific Conference on Information Technology and Data Related Research
Izdanje: Proceedings of The International Scientific Conference on Information Technology and Data Related Research Sinteza 2019
Izdanje: Culture, Heritage and Tourism Development
Izdanje: Sinteza 2018 International Scientific Conference on Information Technology and Data Related Research