Use of Social Media in Communication Strategies of Premier League Football Clubs

Izdanje: Proceedings of The International Scientific Conference on Information Technology and Data Related Research Sinteza 2019

DOI: 10.15308/Sinteza-2019-244-249

Oblast: Information Security and Digital Forensics and E-Commerce Systems

Stranice: 244-249

Apstrakt:
Development of internet and new technologies leads to big changes in com- munications. Every sport organization is in search for the most efficient communication channel. In order to find the most efficient communication channel with the lowest cost, sport organizations have recognized the impor- tance of social media networks in communication strategies. Being that social media networks can be considered as a source of information for customers, this article considers social media networks as one of the main tools used in sports branding and communication strategies due to its communicative, broadcasting, organizational and interactive potential. As a network with the higher number of active users, Facebook was the main network which has been analyzed. Using the example of Premier League football clubs, the authors analyzed the content of the most popular official Facebook pages dedicated to the English football clubs and tries to identify the key conditions for success- ful social media campaign. Results show that the top Premier League clubs are usually using four content formats combined with nine content types.
Ključne reči: sports social media, digital consumption, sports branding, communication strategies in sports
Priložene datoteke:
  • 244-249 ( veličina: 406,75 KB, broj pregleda: 416 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {M. Obradović, S. Alčaković, D. Vyugina and S. Tasevski}, 
  title   = {Use of Social Media in Communication Strategies of Premier League Football Clubs},
  journal = {Proceedings of The International Scientific Conference on Information Technology and Data Related Research Sinteza 2019},
  year    = 2019,
  pages   = {244-249},
  doi     = {10.15308/Sinteza-2019-244-249}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Maja Obradović
A1 Slavko Alčaković
A1 Daria Vyugina
A1 Sandra Tasevski
T1 Use of Social Media in Communication Strategies of Premier League Football Clubs
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2019
NO doi: 10.15308/Sinteza-2019-244-249
Unapred formatirani prikaz citata
M. Obradović, S. Alčaković, D. Vyugina and S. Tasevski, Use of Social Media in Communication Strategies of Premier League Football Clubs, Univerzitet Singidunum, Beograd, 2019, doi:10.15308/Sinteza-2019-244-249