Importance of Cultural Heritage and Tourism Experience of Generation Z in Serbia

Izdanje: Culture, Heritage and Tourism Development

DOI: 10.15308/Sitcon-2018-62-68

Oblast: Basis of Cultural Tourism Development

Stranice: 62-68

Apstrakt:
Cultural heritage as element of tourism destination has a unique value in creating experience of tourist. This paper presents the results of the research towards the importance of cultural heritage when choosing a tourist destination by Generation Z in Serbia. The research was carried out in the form of an exploratory study on a sample of 50 respondents. The target group was demographic cohort Generation Z in Serbia as tourists. Generation Z differs from other generation cohorts predominantly in using of digital media and adopting new technologies. As «digital natives» they use digital media in everyday communication and other activities. They also use them in the decision-making process where to travel. In other words, they use digital media in order to get information about tourist sites, to purchase tourism services, as well as to share their travel experience. The aim of the research was to determine the influence of cultural heritage as a factor of decision making process and travel destination experience of Generation Z in Serbia.
Ključne reči: digital media, Generation Z, tourist site, destination decision making
Priložene datoteke:
  • 62-68 ( veličina: 803,24 KB, broj pregleda: 746 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {J. McIntyre, S. Alčaković and M. Obradović}, 
  title   = {Importance of Cultural Heritage and Tourism Experience of Generation Z in Serbia},
  journal = {Culture, Heritage and Tourism Development},
  year    = 2018,
  pages   = {62-68},
  doi     = {10.15308/Sitcon-2018-62-68}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Jelena McIntyre
A1 Slavko Alčaković
A1 Maja Obradović
T1 Importance of Cultural Heritage and Tourism Experience of Generation Z in Serbia
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2018
NO doi: 10.15308/Sitcon-2018-62-68
Unapred formatirani prikaz citata
J. McIntyre, S. Alčaković and M. Obradović, Importance of Cultural Heritage and Tourism Experience of Generation Z in Serbia, Univerzitet Singidunum, Beograd, 2018, doi:10.15308/Sitcon-2018-62-68