The importance of traditional food quality — the viewpoint of the tourism

This study provides an approach to the relationship between gastronomy and tourism, with a particular focus on the quality of traditional food. In recent years, since the world became a “global village” and people worldwide could access the Internet, it is easy for enthusiastic tourists and business travellers to acquire information about diverse destinations, thus aiding the growth of globalization and the tourism industries. This study explains to what extent gastronomy and traditional food are relevant to development of tourism and why it is crucial to offer visitors and tourists unique, traditional meals of high quality. Larger cities were considered for the case study in Serbia. The study highlights the importance of traditional food in creating overall, memorable tourist experiences, given that tradition, culture and food are strongly imprinted in the identity of each country.