Economic indicators of profitability in the production of organic and conventional foodand psychological ways of overcoming the crisis in managers due to the possible decline of business during the COVID-19 pandemic

The COVID-19 virus pandemic has led to huge changes in the business of many companies. Managers and owners of companies were most affected, so in one segment of this paper, certain psychological ways that are available to people when it comes to overcoming various crises. Considering that profitable business is a condition for the survival of companies, in this paper, a comparison of profitability in the production of organic and conventional food was performed. ROA and ROE were calculated on a sample of 150 food producers in our country for the period from 2016 to 2020. The results showed that ROA is higher in conventional food producers, while ROE is higher in organic food producers. During the COVID-19 pandemic, the profitability of food producers is higher than in the period before its outbreak. Also, there is a tendency to increase profitability in both types of production.