THE INFLUENCE OF GLOBALIZATIONON TOURISMAND IMPACTOF TOURISM ON OTHERACTIVITIES WITH ANEMPHASIS ONGREENFIELD INVESTMENTSIN TOURISM

Globalization process has already affected each sector of the world economy, including tourism as an important and ever-growing industry and economic activity. To that end, this paper attempts to examine the extent and effects of globalization on tourism. Also, tourism as an economic activity exerts a significant impact on other activities, and thus, considerable attention should be devoted to measuring the extent of globalization impact and the ways in which it is reflected. Finally, since tourism cannot develop without direct foreign investment, the authors shall attempt to present the position of tourism in relation to other activities concerning the number and value of greenfield investments.