![Mousetracking visitors to evaluate efficacy of web site design](https://singipedia.singidunum.ac.rs/assets/upload/images/2021/06/bibliografska-referenca.png)
Mousetracking visitors to evaluate efficacy of web site design
Mousetracking visitors to evaluate efficacy of web site design
Autori:
Časopis: Serbian Journal of Electrical Engineering
Volume, no: 11 , 2
ISSN: 2217-7183
Stranice: 291-300
Apstrakt:
Objective assessment of website design is a complex task whose results are valuable for improving efficiency. Some of the commonly used methods, such as A/B testing, are relatively simple to implement but generally give only a rough summary of results. Eyetracking is one of the most efficient methods, but requires the use of expensive equipment and is not generally applicable to the web environment. Mousetracking is a far cheaper and implementable alternative to eyetracking and some studies indicate a high degree of correlation between the results of these two methods. This paper presents the architecture of a system for mousetracking, and the results of its use in a particular website.
Ključne reči: mousetracking, eyetracking, design evaluation
Kategorije objave:
Bibliografske reference nastavnika Univerziteta Singidunum
Zahvaljujemo se što ste preuzeli publikaciju sa portala Singipedia.
Ukoliko želite da se prijavite za obaveštenja o sadržajima iz oblasti ove publikacije, možete nam ostaviti adresu svoje elektronske pošte.