Benefits of Artificial Intelligence and Machine Learning in Marketing
Benefits of Artificial Intelligence and Machine Learning in Marketing
Autori:
Izdanje: International Scientific Conference on Information Technology and Data Related Research
Oblast: Data Science & Digital Broadcasting Systems
Stranice: 472-477
Apstrakt:
Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and smart applications, designed to understand consumer behaviour, needs, and preferences in order to deliver customized experiences. AI has been one of the primary drivers of innovation in marketing. Market- ers are already leveraging the advantages of AI to gain valuable insights into customers, competitors and markets. Besides, AI automate tasks, reduce costs, and improve workflows. This paper examines the current and potential applications of AI within marketing by providing comprehensive overview of existing academic research.
Ključne reči: machine learning, marketing intelligence, smart application
Priložene datoteke:
- 472-477 ( veličina: 805,48 KB, broj pregleda: 1039 )
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@article{article, author = {K. Kaličanin, M. Čolović, A. Njeguš and V. Mitić}, title = {Benefits of Artificial Intelligence and Machine Learning in Marketing}, journal = {International Scientific Conference on Information Technology and Data Related Research}, year = 2020, pages = {472-477}, doi = {} }
RT Conference Proceedings A1 Kristina Kaličanin A1 Milica Čolović A1 Angelina Njeguš A1 Vladimir Mitić T1 Benefits of Artificial Intelligence and Machine Learning in Marketing AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2020 NO doi:
K. Kaličanin, M. Čolović, A. Njeguš and V. Mitić, Benefits of Artificial Intelligence and Machine Learning in Marketing, Univerzitet Singidunum, Beograd, 2020, doi: