Benefits of Artificial Intelligence and Machine Learning in Marketing

Izdanje: International Scientific Conference on Information Technology and Data Related Research

Oblast: Data Science & Digital Broadcasting Systems

Stranice: 472-477

Apstrakt:
Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and smart applications, designed to understand consumer behaviour, needs, and preferences in order to deliver customized experiences. AI has been one of the primary drivers of innovation in marketing. Market- ers are already leveraging the advantages of AI to gain valuable insights into customers, competitors and markets. Besides, AI automate tasks, reduce costs, and improve workflows. This paper examines the current and potential applications of AI within marketing by providing comprehensive overview of existing academic research.
Ključne reči: machine learning, marketing intelligence, smart application
Priložene datoteke:
  • 472-477 ( veličina: 805,48 KB, broj pregleda: 724 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {K. Kaličanin, M. Čolović, A. Njeguš and V. Mitić}, 
  title   = {Benefits of Artificial Intelligence and Machine Learning in Marketing},
  journal = {International Scientific Conference on Information Technology and Data Related Research},
  year    = 2020,
  pages   = {472-477},
  doi     = {}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Kristina Kaličanin
A1 Milica Čolović
A1 Angelina Njeguš
A1 Vladimir Mitić
T1 Benefits of Artificial Intelligence and Machine Learning in Marketing
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2020
NO doi: 
Unapred formatirani prikaz citata
K. Kaličanin, M. Čolović, A. Njeguš and V. Mitić, Benefits of Artificial Intelligence and Machine Learning in Marketing, Univerzitet Singidunum, Beograd, 2020, doi: