Current Applications of Artificial Intelligence in Tourism and Hospitality

The revolution brought about with the development of ICTs has caused dra- matic changes in tourism and hospitality industry. The Travel 2.0 websites characterized by sharing information freely have been prevailing for some time now and are paving the way for the use of even more sophisticated in- telligent systems in tourism and hospitality. Considering the complexity of the travel-related decision making process, intelligent systems and tourism fit in perfectly. Service automation, artificial intelligence and robots have provided tourism companies and organizations with vast new opportunities. Artificial intelligence has already been adopted to some extent in various parts of tourism industry, however, the scientific literature on the subject continues to be scarce. This paper intends to continue the discussion on the artificial intelligence applications in tourism which has just started recently, thus providing much needed scientific view of the subject.