MEASURING SATISFACTION OF TOURISTS WITH DENTAL SERVICES IN KVARNER REGION

The purpose of this paper is to determine the current state of dental tourism in Kvarner region through measuring their satisfaction with dental services. Relevant scientific literature was analyzed with the goal of addressing the relevance of measuring satisfaction of tourists with dental services. Empirical research was conducted on the respondents who used services of dental clinics in Kvarner region. A structured questionnaire with closed questions was distributed physically in dental clinics, and online. A total of 125 dental tourists participated in the research. Findings indicate a high level of satisfaction with quality of dental service, cultural proximity, quality of information, price, and supporting services. Based on the findings developmental activities for further improvement were proposed.