Pray, Eat and Drink. The Art of Slow Hospitality and Tourism in Pannonhalma

This paper investigates the possibility of developing religious tourism in the context of slow tourism. Religion has always been a motivation for travel and is more popular than ever, showing signs of hypertourism. However, this issue related to religious tourism has yet to be addressed in scholarly work. This research presents the case of the Benedictine Monastery in Pannonhalma, Hungary, which has a well-functioning monk community managing a school, running a publishing house and a winery, as well as producing quality food and cultural products. They also organize cultural and natural events and tours to attract visitors to the area. This paper examines the hospitality and tourism offerings of this Christian order using the four-pillar slow tourism model prepared by the author. It aims to show a viable option for other religious orders to stay relevant in our society today by embracing the entrepreneurial spirit while maintaining the core activity of spiritual guidance and faith education intact.