Impact of Leading Hotel Chains on Hotel Industry

The global hotel industry has witnessed profound transformations in recent decades, largely driven by the expansion and consolidation of corporate hotel chains. This study examines the multifaceted impact of corporate hotel chains on the global hotel industry landscape, with a specific emphasis on the AsiaPacific (APAC) region, where growth has been particularly pronounced. This research delves into the complex dynamics of supply and demand shifts from the traditionally well-developed markets such as the USA and Mediterranean to the APAC and Middle East region. Corporate hotel chains have significantly reshaped the global hotel landscape, influencing market concentration, pricing strategies, and service standards. This study employs a comprehensive analysis of industry data and case studies to elucidate the mechanisms through which these chains have exerted their influence. It evaluates the advantages and drawbacks of their presence, considering factors such as economies of scale, brand recognition, and their ability to cater to diverse customer segments.