Factors Influencing the Selection of Travel Agencies and Tour Operators by Generation Z Travelers in China
Factors Influencing the Selection of Travel Agencies and Tour Operators by Generation Z Travelers in China
Autori:
Izdanje: Sitcon 2023 Managing The Future By Learning From The Past – Contemporary Trends In Tourism & Hospitality
DOI: 10.15308/Sitcon-2023-143-153
Oblast: Conference Paper
Stranice: 143-153
Apstrakt:
The abstract explores Generation Z’s preferences in selecting travel agencies and tour operators for their travel needs. This demographic, which consists of the first digital generation, significantly values technology and online presence. This study delves into the factors influencing Generation Z’s choice, such as personalization, price, sustainability, authenticity, convenience, reputation, and social media impact. Encompassing 26% of the global population, Generation Z places high importance on work-life balance and life happiness. They rely on social media for product discovery (97%), communicating through smart phones, and consuming digital content extensively. The paper focuses on discerning how these preferences impact their choice of travel services, given their unique characteristics. The study employs quantitative data collection through questionnaires, involving descriptive statistics and mathematicalstatistical methods for analysis. The results contribute to understanding the nuanced factors affecting Generation Z’s choices, culminating in a conclusion that highlights the most influential determinants and their implications for the travel industry. As the first fully digital generation, Generation Z’s distinctive preferences are poised to reshape the landscape of travel agency and tour operator services.
Ključne reči: Generation Z, travel agencies, tour operators, online presence, social media impact
Priložene datoteke:
- US - SITCON - 2023 - Rad 18 - 143-153 ( veličina: 337,53 KB, broj pregleda: 163 )
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@article{article, author = {D. Pavlović, A. Panić, M. Glamuzina and J. Zhu}, title = {Factors Influencing the Selection of Travel Agencies and Tour Operators by Generation Z Travelers in China}, journal = {Sitcon 2023 Managing The Future By Learning From The Past – Contemporary Trends In Tourism & Hospitality}, year = 2024, pages = {143-153}, doi = {10.15308/Sitcon-2023-143-153} }
RT Conference Proceedings A1 Danijel Pavlović A1 Aleksa Panić A1 Mia Glamuzina A1 Jiayu Zhu T1 Factors Influencing the Selection of Travel Agencies and Tour Operators by Generation Z Travelers in China AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2024 NO doi: 10.15308/Sitcon-2023-143-153
D. Pavlović, A. Panić, M. Glamuzina and J. Zhu, Factors Influencing the Selection of Travel Agencies and Tour Operators by Generation Z Travelers in China, Univerzitet Singidunum, Beograd, 2024, doi:10.15308/Sitcon-2023-143-153