Characteristics of Tourists and Frequency of Travel in Serbia

Tourism can be seen as one of the leading and most promising economic branches, so it is necessary to continuously research ways to satisfy the increasingly demanding tourist’s needs in order to enlarge the frequency and quality of travel. The subject of the paper refers to the examination of the general frequency with which people from Serbia go on journeys. Also, it is examined to what extent travel is limited to Serbia and to what extent to abroad. In addition, differences between male and female respondents, as well as those of different ages and financial status, were determined. The sample consisted of 200 respondents of different gender, age and income. The data were processed in the SPSS program, version 26. The results indicate that, in general, people from Serbia travel often, on average 2-3 times a year, and mostly choose foreign destinations. When it comes to the frequency of travel there are no differences in the scores between men and women, while certain differences were found between groups of respondents of different ages and material status.