The Creative Industry, an Important Factor in the Competitiveness of the City of Novi Sad

In recent decades, tourist destinations have increasingly faced intense competition in the world market. The process of globalization in tourism has become one of the biggest challenges for most tourist destinations and cities, requiring a unique strategic approach in the process of creating a tourist experience. Special attention to carriers of touristic policies and offers is aimed at a better understanding of the factors that will differentiate touristic offers more effectively compared to the competition and contribute to the increased market share. The creative economy is one of the fastest-growing sectors of the world economy today, a significant element of the profitability of most tourist countries. In essence, cultural and creative industries relate to different fields of activity. They are very multidisciplinary and affect the local and economic development of the country.