Employer Branding – A New Approach to the Hotel Industry
Employer Branding – A New Approach to the Hotel Industry
Autori:
Izdanje: Sitcon 2023 Managing The Future By Learning From The Past – Contemporary Trends In Tourism & Hospitality
DOI: 10.15308/Sitcon-2023-66-71
Oblast: Conference Paper
Stranice: 66-71
Apstrakt:
In the hotel industry, HR management is increasingly using Employer Branding as a very effective way of retaining and recruiting employees. In these activities, hoteliers use modern information and communication technology and creative experiences from the past. The goal is to create the best possible Employer Branding on that basis. In creating the employer brand, it is necessary to conduct more detailed research on the external and internal employer brand as well as this segment of the labour market. Therefore, it was necessary to research Employer Branding trends and take into account the current world practice in this domain. Concrete research was based on the experiences of several highclass Belgrade hotels (Sent Ten, Nine Square, Hilton) based on the scientific methodology used in internal and external environment research.
The findings of a short survey indicate the behaviour of employees, based on previous experience, their satisfaction with the work they perform and their strive to improve. Such a transformation of the experience of the employees leads to an increase in the level of competitiveness of the hotel company, higher occupancy of capacities, and thus an increase in the level of business profitability, all with the aim of a higher level of quality of the specific hotel product and services.
The findings of a short survey indicate the behaviour of employees, based on previous experience, their satisfaction with the work they perform and their strive to improve. Such a transformation of the experience of the employees leads to an increase in the level of competitiveness of the hotel company, higher occupancy of capacities, and thus an increase in the level of business profitability, all with the aim of a higher level of quality of the specific hotel product and services.
Ključne reči: hotel, employer brand, employees; experience, recruitment, image
Priložene datoteke:
- US - SITCON - 2023 - Rad 8 - 66-71 ( veličina: 197,12 KB, broj pregleda: 142 )
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@article{article, author = {J. Petrović and M. Knežević}, title = {Employer Branding – A New Approach to the Hotel Industry}, journal = {Sitcon 2023 Managing The Future By Learning From The Past – Contemporary Trends In Tourism & Hospitality}, year = 2024, pages = {66-71}, doi = {10.15308/Sitcon-2023-66-71} }
RT Conference Proceedings A1 Jelena Petrović A1 Miroslav Knežević T1 Employer Branding – A New Approach to the Hotel Industry AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2024 NO doi: 10.15308/Sitcon-2023-66-71
J. Petrović and M. Knežević, Employer Branding – A New Approach to the Hotel Industry, Univerzitet Singidunum, Beograd, 2024, doi:10.15308/Sitcon-2023-66-71