Application of Agile Management in the Hotel Business in Serbia

The modern business environment is characterized by pronounced complexity, frequent and rapid changes, accelerated development of information technology, high expectations of end users and other factors. Hotels, as business systems, must follow changes and apply the latest achievements in the field of technology and management, in order to preserve competitiveness. Agile management provides certain advantages because it follows changes in the environment, promotes the exchange of information, helps to identify risks early and make decisions in a timely manner. For the purposes of this paper, a survey was conducted with the aim of exploring the application of agile management in the hotel industry. The survey consists of 22 questions, utilizing the Likert scale, and covers inquiries about demographic information, hotel description, and the implementation of agile management in hotel business. It is primarily intended for general hotel managers in Serbia and was distributed through email contact addresses. The obtained results showed that the hotel management is aware of the advantages of agile management and applies it in its business activities. The research also pointed out certain deficiencies that exist in the hotel business. Future directions of research should be aimed at discovering the causes of these deficiencies and finding ways to overcome them.