![Political Communication in Serbia – Digital Versus Traditional Media](https://singipedia.singidunum.ac.rs/assets/upload/images/2016/05/article_sinteza.png)
Political Communication in Serbia – Digital Versus Traditional Media
Political Communication in Serbia – Digital Versus Traditional Media
Autori:
Izdanje: Sinteza 2023 - International Scientific Conference on Information Technology and Data Related Research
DOI: 10.15308/Sinteza-2023-110-115
Oblast: Information Technology
Stranice: 110-115
Apstrakt:
Politics-related communication is exceptionally significant as the messages sent to the electorate have a decisive influence on the formation of their stances on political matters and figures, electoral participation, and, thus, elections outcome. The present study aims to provide insight into contemporary digital political communication in Serbia by exploring voter preferences regarding obtaining political information through television and print media as well as official websites and social networks owned by broadcasters. The majority of existing academic papers belonging to the field of digital political communication emphasise the importance of modern technologies for shaping voters' attitudes and structuring political campaigns, assuming, as a fact, the willingness of citizens to obtain information primarily through the digital sphere. We have recognised the importance of investigating the significantly under-researched process of shifting citizens' attention from traditional to digital media. Thus, we set up a research hypothesis stating that contemporary political communication should be executed mainly digitally. Our hypothesis was evaluated by means of an exploratory study based on a series of questions related to respondents' habits regarding political information acquisition through all relevant traditional or modern media operating in Serbia. The raw data were coded to be imported to SPSS and quantitatively analysed using descriptive statistic measures, i.e., minimum, maximum, mean, standard error and standard deviation. The sub- sequent qualitative analysis convinced the authors that the hypothesis should be accepted since the respondents undoubtedly prefer to obtain political knowledge via the Internet, although still inclined to be informed through traditional media.
Ključne reči: Political Communication, Political Marketing, Digital Platforms, Traditional Media, Digital Media
Priložene datoteke:
- US - SINTEZA - 2023 - RAD 16 - 110-115 ( veličina: 273,07 KB, broj pregleda: 99 )
Kategorije objave:
Radovi na konferenciji Sinteza 2023, Beograd, Srbija
Zahvaljujemo se što ste preuzeli publikaciju sa portala Singipedia.
Ukoliko želite da se prijavite za obaveštenja o sadržajima iz oblasti ove publikacije, možete nam ostaviti adresu svoje elektronske pošte.
Preuzimanje citata:
BibTeX format
RefWorks Tagged format
Unapred formatirani prikaz citata
BibTeX format
@article{article, author = {A. Belačić and S. Alčaković}, title = {Political Communication in Serbia – Digital Versus Traditional Media}, journal = {Sinteza 2023 - International Scientific Conference on Information Technology and Data Related Research}, year = 2023, pages = {110-115}, doi = {10.15308/Sinteza-2023-110-115} }
RT Conference Proceedings A1 Aleksandra Belačić A1 Slavko Alčaković T1 Political Communication in Serbia – Digital Versus Traditional Media AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2023 NO doi: 10.15308/Sinteza-2023-110-115
A. Belačić and S. Alčaković, Political Communication in Serbia – Digital Versus Traditional Media, Univerzitet Singidunum, Beograd, 2023, doi:10.15308/Sinteza-2023-110-115