Analysis of Tourist Destination Competitiveness

For a tourist destination to be in a better position to compete favorably with other tourist destinations, it must provide visitors with superior experiences that make the location more appealing than those offered at competing tourist locations. The purpose of destination management is to utilize and develop the resources that are already available based on strategies that are both clear and successful in order to generate tourism goods and provide extra value for the experience that tourists have. Using indicators that will identify the competitive position and offer instructions for its development, the first stage in the study is defining the competitiveness of destinations. This will be done with the use of indicators. The expansion of tourism in Serbia is a significant possibility for the general growth and improvement of the economy of the nation. The present competitive position of Serbian tourism in the worldwide market is unsatisfactory, and the purpose of this article is to identify and investigate some of the factors that contribute to this unsatisfactory position. On the basis of the necessary study, as well as the Strategy for the Development of Tourism in Serbia, we were able to make some conclusions regarding the competitive position of Jošanica as a tourist destination.