The Role of Cultural Resources as a Factor of Competitiveness in Southeast Serbia

One of the important factors of the tourism offer of any destination are the cultural resources that a destination possesses. Cultural resources depict everything that is characteristic of the destination and can introduce tourists to the specifics of the people living in those areas. Bearing in mind that attractiveness of the destination is one of the major factors that dictates the position on tourism market, development of cultural resources can significantly improve the tourist offer of the destination. A potential problem can be lack of investments, which can lead to stagnation in the destination development. Better understanding the role of cultural resources in tourism development can, to some extent, contribute to solving the problem of destination development and directly influence the increase in the competitiveness of the destinations in Southeast Serbia. This paper will discuss the role of cultural resources as a factor of competitiveness of Southeastern Serbia in order to better familiarize with the current situation and propose measures for more efficient development.