Facebook Promotion of the Great Spa Towns of Europe by the NTOs

Izdanje: Spa&Wellness Tourism – Development, Perspectives, and Experiences

Oblast: Conference Papers

Stranice: 120-123

Apstrakt:
Eleven spa towns developed around natural mineral water sources located in seven countries across Europe, known as the Great Spa Towns of Europe, were inscribed on UNESCO World Heritage List in July 2021. This paper offers research on the frequency of promoting those towns on Facebook by their respective NTOs during the period of three years. The research showed that all the analysed NTOs rarely promoted spa & wellness tourism in their Facebook posts. In addition, the Great Spa Towns of Europe were the most promoted spa & wellness destination only in case of NTOs of Belgium and Czechia, while some of the analysed countries did not promote their Great Spa Towns of Europe in any of their Facebook posts.
Ključne reči: Wellness and spa tourism, Great spa town, national tourism organization, Facebook promotion
Priložene datoteke:
  • 120-123 ( veličina: 698,94 KB, broj pregleda: 208 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {S. Zlatanov and D. Pavlović}, 
  title   = {Facebook Promotion of the Great Spa Towns of Europe by the NTOs},
  journal = {Spa&Wellness Tourism – Development, Perspectives, and Experiences},
  year    = 2021,
  pages   = {120-123},
  doi     = {}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Sonja Zlatanov
A1 Danijel Pavlović
T1 Facebook Promotion of the Great Spa Towns of Europe by the NTOs
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2021
NO doi: 
Unapred formatirani prikaz citata
S. Zlatanov and D. Pavlović, Facebook Promotion of the Great Spa Towns of Europe by the NTOs, Univerzitet Singidunum, Beograd, 2021, doi: