Planning and Development of Spa & Wellness Tourism

Wellness and spa tourism have been growing rapidly in recent years on the global level, with Europe as a key player. This paperwork focuses on the planning and development of wellness and spa resorts and tourism, placing great value on strategic management and marketing in the process of creating unique and relaxing client experiences amplified by authentic connection to nature. Furthermore, the study explores steady growth of wellness and spa tourism in Europe, with special attention to particular countries that have a major role in its constant development. Data obtained in research indicate that wellness concept will be much needed in post-Covid era.