Cost-Effectiveness Analysis of Solar Systems Introduction in Hotel Wellness Case Study: Saruna Wellness Center at Crowne Plaza Hotel

The hotel industry is currently facing numerous challenges. Although the COVID-19 pandemic is the current top priority, when business starts reopening, hotels will still have to face familiar challenges such as increased competition, sustainability, and energy efficiency. Media reports of frequent natural disasters which are a direct or indirect consequence of climate change affect the public awareness and need for change, especially in reducing energy consumption and choosing new energy sources. It became clear to hotel managers that efficiency must be achieved at every turn and in every area. In this paper, we are arguing that the benefits of investment in heating sanitary hot water and pool water in hotel wellness and SPA centers create savings over an extended period of time. In addition, it supports brand positioning related to renewable energy sources (RES). The paper is using a case study of a wellness center in an upscale hotel in Belgrade, Serbia.