The Role of a Cluster in Creating the Competitive Spa and Wellness Tourism Products on the Global Market in a Time of Crisis

Izdanje: Sitcon 2021 Spa&Wellness Tourism – Development, Perspectives, and Experiences

DOI: 10.15308/Sitcon-2021-22-34

Oblast: Conference Papers

Stranice: 22-34

Apstrakt:
In a time when the world is faced with the global COVID-19 pandemic, tourism, as an important vehicle in regional economic development and growth, has been one of the most affected sectors. For an efficient and effective social and economic recovery, it is necessary to focus on small and medium sized enterprises (hereinafter SMEs) that play a leading role in most economies, especially in developing countries, and on a cluster, as a way to achieve sustainable economic development based on generation and efficient coordination of interaction between the government, SMEs, and academia, directly contributing to employment creation and poverty reduction, creativity, and innovation. Due to the small number of studies that address the problem of understanding the role of a cluster in the regions’ spa and wellness tourism development and growth, this research paper aims to propose a spa and wellness tourism cluster model and to consider how it can stimulate creating the competitive spa and wellness tourism products, and contributes to the regional development, networking, and internationalization of SMEs in the spa and wellness tourism industry.
Ključne reči: SMEs, Spa and Wellness Tourism Cluster Model, Regional Development, Networking, Internationalization.
Priložene datoteke:
  • 22-34 ( veličina: 1,23 MB, broj pregleda: 54 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {D. Milojković, M. Nikolić, M. Čolović, M. Nešić and K. Ranković}, 
  title   = {The Role of a Cluster in Creating the Competitive Spa and Wellness Tourism Products on the Global Market in a Time of Crisis},
  journal = {Sitcon 2021 Spa&Wellness Tourism – Development, Perspectives, and Experiences},
  year    = 2021,
  pages   = {22-34},
  doi     = {10.15308/Sitcon-2021-22-34}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Danka Milojković
A1 Milena Nikolić
A1 Milica Čolović
A1 Marija Nešić
A1 Katarina Ranković
T1 The Role of a Cluster in Creating the Competitive Spa and Wellness Tourism Products on the Global Market in a Time of Crisis
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2021
NO doi: 10.15308/Sitcon-2021-22-34
Unapred formatirani prikaz citata
D. Milojković, M. Nikolić, M. Čolović, M. Nešić and K. Ranković, The Role of a Cluster in Creating the Competitive Spa and Wellness Tourism Products on the Global Market in a Time of Crisis, Univerzitet Singidunum, Beograd, 2021, doi:10.15308/Sitcon-2021-22-34