The Influence of Covid-19 Crisis on Social Media Companies Stock Prices

Izdanje: Sinteza 2021 - International Scientific Conference on Information Technology and Data Related Research

DOI: 10.15308/Sinteza-2021-200-206

Oblast: Information Systems, Software Development, Internet Technologies and Social Networking Session

Stranice: 200-206

Apstrakt:
Technology and the internet development has led to changes in communication, therefore companies are increasingly recognize the importance of social media as a communication strategy. The aim of this paper is to determine whether social media have achieved expansion and recorded an increase in stock prices during the COVID-19 crisis. The research covered five social media companies (Facebook, Twitter, Snapchat, Pinterest and Weibo), which have listed shares on the stock markets. The results of the research showed that in the situation of a global pandemic considering digitalization, there is an increase in the number of users of social media, and that importance of investing in online advertising and e-commerce through social media has been recognized. Despite this, there is not the same positive impact of the COVID-19 crisis on all five observed social media companies and their stocks, and it is possible that increases and decreases in stock prices will not continue in the following periods in the same trend.
Ključne reči: Stocks, Social media companies, Financial market, COVID-19 crisis
Priložene datoteke:
  • 200-206 ( veličina: 323,15 KB, broj pregleda: 35 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {A. Ivanković and S. Filipović}, 
  title   = {The Influence of Covid-19 Crisis on Social Media Companies Stock Prices},
  journal = {Sinteza 2021 - International Scientific Conference on Information Technology and Data Related Research},
  year    = 2021,
  pages   = {200-206},
  doi     = {10.15308/Sinteza-2021-200-206}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Andy-Amanda Ivanković
A1 Sanja Filipović
T1 The Influence of Covid-19 Crisis on Social Media Companies Stock Prices
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2021
NO doi: 10.15308/Sinteza-2021-200-206
Unapred formatirani prikaz citata
A. Ivanković and S. Filipović, The Influence of Covid-19 Crisis on Social Media Companies Stock Prices, Univerzitet Singidunum, Beograd, 2021, doi:10.15308/Sinteza-2021-200-206