Covid19 Impact on Changing The Business Environment and Good Practice Examples in Hotel Industry in Belgrade

Under the influence of many external and internal factors, growth and development of a company are not always straightforward or upward. No other issue as a crisis management is at the moment so interesting subject for researchers as all other theories are now not applicable if the key variables for overwhelming covid19 crisis are not conducted. Only flexible organizations, proactive managers and quick reaction can help a company doing business in hospitality industry today. The focus of this paper is to examine the relationship among crisis management practices with new product and new ideas as a reactive approach and repercussion on occupancy rate and image improvement among Belgrade hotels. Hotels in Belgrade are highly affected by the crisis; even now less than 30% of them are open, facing low occupancy rates and low profits. On the other hand, this could be seen as an opportunity for individuals to show exceptional managerial capabilities. This paper deals mainly with the actions advocated by researchers and practitioners which could help in surviving COVID 19 crisis. It summarizes and presents good examples of Belgrade hotel managers.