Importance of employee's motivation for business success – Example of Beiersdorf

Employees are one of the company’s most important resources. In order to build a good relationship with employees, managers must motivate them. Motivation can be described as a set of factors that drive people and direct them to meet certain needs. Many authors have written about this concept by developing various theories. One of the most famous motivation theories is Maslow’s need hierarchy. In addition to this, there are other, generally accepted theories, such as theories X and Y, the equity theory or expectancy theory. Although the authors disagree with that what motivates people, they share the common view that employee motivation is the key to company’s success. Due to importance of human resources in modern business, the subject of the analysis in this paper is the influence of motivation on the business success. We analyzed Beiersdorf management practise and the way it motivates employees.