Importance of employee's motivation for business success – Example of Beiersdorf

Izdanje: FINIZ 2019 - Digitization and Smart Financial Reporting

DOI: 10.15308/finiz-2019-85-90

Oblast: Marketing and Management & Human Resource Management

Stranice: 85-90

Apstrakt:
Employees are one of the company’s most important resources. In order to build a good relationship with employees, managers must motivate them. Motivation can be described as a set of factors that drive people and direct them to meet certain needs. Many authors have written about this concept by developing various theories. One of the most famous motivation theories is Maslow’s need hierarchy. In addition to this, there are other, generally accepted theories, such as theories X and Y, the equity theory or expectancy theory. Although the authors disagree with that what motivates people, they share the common view that employee motivation is the key to company’s success. Due to importance of human resources in modern business, the subject of the analysis in this paper is the influence of motivation on the business success. We analyzed Beiersdorf management practise and the way it motivates employees.
Ključne reči: human resources, employee motivation, motivation theory, employee loyalty
Priložene datoteke:
  • 85-90 ( veličina: 333,92 KB, broj pregleda: 407 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {J. Teodorović and S. Čabrilo}, 
  title   = {Importance of employee's motivation for business success – Example of Beiersdorf},
  journal = {FINIZ 2019 - Digitization and Smart Financial Reporting},
  year    = 2019,
  pages   = {85-90},
  doi     = {10.15308/finiz-2019-85-90}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Jelena Teodorović
A1 Slađana Čabrilo
T1 Importance of employee's motivation for business success – Example of Beiersdorf
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2019
NO doi: 10.15308/finiz-2019-85-90
Unapred formatirani prikaz citata
J. Teodorović and S. Čabrilo, Importance of employee's motivation for business success – Example of Beiersdorf, Univerzitet Singidunum, Beograd, 2019, doi:10.15308/finiz-2019-85-90