Cultural Diplomacy and Development of Cultural Tourism

Culture is becoming a leading motive in newest urban tourism. The new indicators show that almost half of all international trips include the cultural component. One of the most challenging issues in the development of the tourism industry is precisely the challenge associated with the growing interest how to develop the tourist destinations to the profitable and recognizable destinations of cultural tourism. If cultural diplomacy in the modern diplomatic practices of the states is put in function in the developing of the cultural tourism, the opportunities for development of the cultural tourism among foreign public can more easily give quick and visible results. The subject of research in this paper is in order to determine the influence of cultural diplomacy in the development of cultural tourism, In the paper will give a theoretical overview of cultural diplomacy and especially the influence of cultural diplomacy for the development of cultural tourism. The main contribution of this paper is discovering new aspects and contents in the development of tourism and enriching the scientific and professional literature in the field of cultural tourism and cultural diplomacy, which areas are modestly examined by scientific public.