Innovative Approach in The Development of Cultural Tourism in The Municipality of Gevgelija

Developing the cultural tourism on a local, regional and national level depends on the already existing culture, cultural events and cultural heritage of a particular region. The Municipality of Gevgelija has various forms of cultural heritage such as natural, authentic and traditional resources, which represent the basics and gives the town a huge potential for the development of the cultural tourism. The purpose of this paper is to explain the importance of the innovative approaches in the development of the cultural tourism in the Municipality of Gevgelija, especially in today’s era of innovation and digitalization. The survey will confirm our hypothesis that the municipality of Gevgelija is mainly recognized by tourists for its gambling tourism. The following hypothesis derives from the original hypothesis: Visitors and tourists cannot recognize the tourist products and the services and especially the cultural events and values that the Municipality of Gevgelija can offer in the original tourist offer.