Slow Tourism Concept and Cultural Sites: Is The Town of Kotor (Montenegro) Ready for The Cittaslow Movement?

The purpose of this paper is to present the concept of slow tourism and the ways in which destinations can adopt slow tourism to ensure sustainable tourism development. Destinations of outstanding natural beauty and impressive cultural and historical heritage such as the Town of Kotor, in Montenegro, always attract a large number of tourists, but deal with sustainability issue. In this paper, tourism development in Kotor City is analyzed, as well. For the purpose of this paper empirical research methods are used. Key Informant Interviews have been implemented. Results show that the Town of Kotor needs immediate action and developing slow tourism appears as the most suitable option. However, according to key informants’ opinion there is a long road to success and all elements of tourist system must be included. The paper is a good scientific base for further research and idea elaboration. For the first time the concept of slow tourism is investigated in the context of Montenegrin destinations which represents the special contribution of the paper.