Contribution of Creative and Cultural Industries to Development of Cultural Tourism in Serbia

Over the last couple of years, tourism in Serbia has been recognized as a propulsive economic industry which contributes to faster economic development and a better balance of payments position of the country. Similarly to other industries, the issue of competitiveness is present here as well. Due to the heterogeneous nature of the tourism industry, this problem is multidimensional and far more complex than in other industries. Consequently, the mechanisms which can be employed to improve the competitiveness in this area are more complex. Among them, the creative economy is becoming increasingly important, and, within its scope, the creative industries as a set of activities which are a product of talent and creative potential of individuals and their individual or joint engagement. The aim of this paper is to draw attention to the growing role of the creative economy and creative and cultural industries in creating an authentic Serbian tourism product – cultural tourism, whose quality can be recognized on the European and world market and which, as such, can contribute to faster economic development.