Challenges and Dilemmas of Controlling in the Republic of Serbia

Controlling represents a modern philosophy and business function, an expert support to management. It contributes to transparency, as well as to the coordination and integration of business operations. Many studies have been conducted worldwide dealing with controlling, while such studies have not yet been undertaken in the Republic of Serbia. This paper examines the reality of controlling in Serbian companies. In our theory and practice little is known about controlling as a modern instrument, which is necessary for making the business successful. The aim of this paper is to present the situation on the basis of empirical research carried out in manufacturing and service companies in Serbia, as well as the dilemmas and challenges of successful implementation of controlling in business practice in the Republic of Serbia. The conclusion of this paper is that the usefulness of controlling is recognized in the Republic of Serbia and that the degree of acceptability of controlling is constantly increasing.