The study of social responsibility and sustainable development in tourism organizations in Serbia

Izdanje: SITCON 2016 - Singidunum International Tourism Conference

Oblast: Tourism

Stranice: 261

Apstrakt:
The concept of Corporate Social Responsibility (CSR) means that tourism
enterprises reduce, as much as possible, their negative impact on the environment
and adopt new business rules and procedures. Otherwise, the very notion
has a much broader meaning. New technologies in the field of information
and communication technologies, agriculture, environment, clean energy,
health, efficient use of water resources, materials, transportation and many
others, impose new social and moral responsibility of application for sustainable
development. Such economic and social responsibility has considerable
impact on social development, environmental protection as well as respect
for human rights. The adoption of this concept, the benefits for tourism businesses
are reflected in new partner relationships, increased competition, better
cooperation in the internal environment through more effective dialogue with
employees, ethical behavior, social security and better anticipation and change
management in the environment. The primary goal of the research is to identify
the degree of corporate social responsibility and sustainable development in
tourism organizations in Serbia, engaged in the creation and delivery of tourism
services and products. The aim determined the extent to which the concept
of corporate social responsibility and sustainable development is exposed and
adapted to the implementation. Research suggests that companies that have
adopted the strategic CSR initiatives are more efficient than their competitors,
because they become more effective, efficient and economical in their practice.
Ključne reči: service quality, online shopping, Serbia, customer satisfaction, e-intermediaries
Priložene datoteke:
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Preuzimanje citata:

BibTeX format
@article{article,
  author  = {S. Jakovljević and R. Živković}, 
  title   = {The study of social responsibility and sustainable development in tourism organizations in Serbia},
  journal = {SITCON 2016 - Singidunum International Tourism Conference},
  year    = 2016,
  pages   = {261},
  doi     = {}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Sanja Jakovljević
A1 Radmila Živković
T1 The study of social responsibility and sustainable development in tourism organizations in Serbia
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2016
NO doi: 
Unapred formatirani prikaz citata
S. Jakovljević and R. Živković, The study of social responsibility and sustainable development in tourism organizations in Serbia, Univerzitet Singidunum, Beograd, 2016, doi: