Electronic meal experience: the analysis of best restaurants in Novi Sad

Izdanje: SITCON 2016 - Singidunum International Tourism Conference

DOI: 10.15308/Sitcon-2016-235-242

Oblast: Tourism

Stranice: 235-242

Apstrakt:
Social media is changing guest relationship and marketing strategies. Guest
reviews represent useful information for managers and allows them to learn
what people are saying about their restaurant and use it to enhance the overall
guest experience. This paper presents the results of the analysis of the best
five restaurants in Novi Sad, based on the customers’ reviews. The aim is to
identify what quality factors make them the best ones. The data were gathered
on TripAdvisor and include a content analysis of more than 1000 guest
comments. The qualitative method was used in order to find out the guests’
opinions about the restaurants and the factors that are crucial for the assessment
of restaurant quality.
Ključne reči: TripAdvisor, social media, restaurant industry
Priložene datoteke:
  • 235-242 ( veličina: 410,97 KB, broj pregleda: 1329 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {S. Gagić, A. Jovičić-Vuković, B. Kalenjuk and M. D. Petrović}, 
  title   = {Electronic meal experience: the analysis of best restaurants in Novi Sad},
  journal = {SITCON 2016 - Singidunum International Tourism Conference},
  year    = 2016,
  pages   = {235-242},
  doi     = {10.15308/Sitcon-2016-235-242}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Snježana Gagić
A1 Ana Jovičić-Vuković
A1 Bojana Kalenjuk
A1 Marko D. Petrović
T1 Electronic meal experience: the analysis of best restaurants in Novi Sad
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2016
NO doi: 10.15308/Sitcon-2016-235-242
Unapred formatirani prikaz citata
S. Gagić, A. Jovičić-Vuković, B. Kalenjuk and M. D. Petrović, Electronic meal experience: the analysis of best restaurants in Novi Sad, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-235-242