Electronic meal experience: the analysis of best restaurants in Novi Sad
Electronic meal experience: the analysis of best restaurants in Novi Sad
Autori:
Izdanje: SITCON 2016 - Singidunum International Tourism Conference
DOI: 10.15308/Sitcon-2016-235-242
Oblast: Tourism
Stranice: 235-242
Apstrakt:
Social media is changing guest relationship and marketing strategies. Guest
reviews represent useful information for managers and allows them to learn
what people are saying about their restaurant and use it to enhance the overall
guest experience. This paper presents the results of the analysis of the best
five restaurants in Novi Sad, based on the customers’ reviews. The aim is to
identify what quality factors make them the best ones. The data were gathered
on TripAdvisor and include a content analysis of more than 1000 guest
comments. The qualitative method was used in order to find out the guests’
opinions about the restaurants and the factors that are crucial for the assessment
of restaurant quality.
reviews represent useful information for managers and allows them to learn
what people are saying about their restaurant and use it to enhance the overall
guest experience. This paper presents the results of the analysis of the best
five restaurants in Novi Sad, based on the customers’ reviews. The aim is to
identify what quality factors make them the best ones. The data were gathered
on TripAdvisor and include a content analysis of more than 1000 guest
comments. The qualitative method was used in order to find out the guests’
opinions about the restaurants and the factors that are crucial for the assessment
of restaurant quality.
Ključne reči: TripAdvisor, social media, restaurant industry
Priložene datoteke:
- 235-242 ( veličina: 410,97 KB, broj pregleda: 1336 )
Kategorije objave:
Radovi na konferenciji SITCON 2016, Beograd, Serbija
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BibTeX format
@article{article,
author = {S. Gagić, A. Jovičić-Vuković, B. Kalenjuk and M. D. Petrović},
title = {Electronic meal experience: the analysis of best restaurants in Novi Sad},
journal = {SITCON 2016 - Singidunum International Tourism Conference},
year = 2016,
pages = {235-242},
doi = {10.15308/Sitcon-2016-235-242}
}
RT Conference Proceedings A1 Snježana Gagić A1 Ana Jovičić-Vuković A1 Bojana Kalenjuk A1 Marko D. Petrović T1 Electronic meal experience: the analysis of best restaurants in Novi Sad AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2016 NO doi: 10.15308/Sitcon-2016-235-242
S. Gagić, A. Jovičić-Vuković, B. Kalenjuk and M. D. Petrović, Electronic meal experience: the analysis of best restaurants in Novi Sad, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-235-242