Hotel image as an important prerequisite for creating a competitive advantage
Hotel image as an important prerequisite for creating a competitive advantage
Autori:
Izdanje: SITCON 2016 - Singidunum International Tourism Conference
DOI: 10.15308/Sitcon-2016-230-234
Oblast: Tourism
Stranice: 230-234
Apstrakt:
Tourism and hotel industry are showing the tendency of continuous and rapid
growth on a global scale. The improvement of the working process is quite
remarkable, i.e. the quality of service, but also the construction of numerous
new facilities, which together affect the competition in the international tourism
market, where the Republic of Macedonia also gives its national tourism
product. This paper pays special attention to the hotel service, as its inevitable
and irreplaceable factor determining guest satisfaction. In this paper, hotel image
is particularly highlighted. Building and strengthening of the hotel image
becomes one of the basic strategies for the consumers achieving greater value
and better positioning in the market. The key question imposes as to how
to build a good image of a hotel and identify the components that affect the
hotel image. This paper analyses important components that affect the hotel
image. To that end, research has been performed which confirms that the
hotel image is created by products of services, location, clients, atmosphere,
after-sales services and promotional activities.
growth on a global scale. The improvement of the working process is quite
remarkable, i.e. the quality of service, but also the construction of numerous
new facilities, which together affect the competition in the international tourism
market, where the Republic of Macedonia also gives its national tourism
product. This paper pays special attention to the hotel service, as its inevitable
and irreplaceable factor determining guest satisfaction. In this paper, hotel image
is particularly highlighted. Building and strengthening of the hotel image
becomes one of the basic strategies for the consumers achieving greater value
and better positioning in the market. The key question imposes as to how
to build a good image of a hotel and identify the components that affect the
hotel image. This paper analyses important components that affect the hotel
image. To that end, research has been performed which confirms that the
hotel image is created by products of services, location, clients, atmosphere,
after-sales services and promotional activities.
Ključne reči: image, hotel, quality, clients, promotion
Priložene datoteke:
- 230-234 ( veličina: 424,92 KB, broj pregleda: 2480 )
Kategorije objave:
Radovi na konferenciji SITCON 2016, Beograd, Serbija
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BibTeX format
@article{article,
author = {D. Blazeska, A. Milenkovska and M. Stojmirova},
title = {Hotel image as an important prerequisite for creating a competitive advantage},
journal = {SITCON 2016 - Singidunum International Tourism Conference},
year = 2016,
pages = {230-234},
doi = {10.15308/Sitcon-2016-230-234}
}
RT Conference Proceedings A1 Daliborka Blazeska A1 Angela Milenkovska A1 Marina Stojmirova T1 Hotel image as an important prerequisite for creating a competitive advantage AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2016 NO doi: 10.15308/Sitcon-2016-230-234
D. Blazeska, A. Milenkovska and M. Stojmirova, Hotel image as an important prerequisite for creating a competitive advantage, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-230-234