Correlation between quality rating systems and profitability of Serbian hotels
Correlation between quality rating systems and profitability of Serbian hotels
Autori:
Izdanje: SITCON 2016 - Singidunum International Tourism Conference
DOI: 10.15308/Sitcon-2016-223-229
Oblast: Tourism
Stranice: 223-229
Apstrakt:
The purpose of this paper is to investigate the connection between the quality
rating systems and profitability of Serbian hotels. Having in mind that the hotel
industry is market-oriented with a high proportion of fixed costs in total costs,
it is a great challenge for hotel management to maintain the profitability at a
satisfying level in order to keep the business running. It can be presumed that
the hotels that provide high-quality services will have better ratings, higher
demand, and therefore, better profitability in comparison to other hotels. In
order to analyze the relationship between the quality ratings and profitability
of Serbian hotels, the authors conducted research that included 51 hotels in
the Republic of Serbia. The authors used multivariate analysis of variance
(MANOVA) and Pearson’s correlation coefficient for the analysis of the results.
The results reveal a positive correlation between the selected financial
ratios (return on equity and earnings before interest and taxes to average total
revenue) with the hotels’ official star ratings. Likewise, MANOVA showed a
connection between the selected quality system ratings and financial ratios:
retained earnings to total assets, profit margin and ROE.
rating systems and profitability of Serbian hotels. Having in mind that the hotel
industry is market-oriented with a high proportion of fixed costs in total costs,
it is a great challenge for hotel management to maintain the profitability at a
satisfying level in order to keep the business running. It can be presumed that
the hotels that provide high-quality services will have better ratings, higher
demand, and therefore, better profitability in comparison to other hotels. In
order to analyze the relationship between the quality ratings and profitability
of Serbian hotels, the authors conducted research that included 51 hotels in
the Republic of Serbia. The authors used multivariate analysis of variance
(MANOVA) and Pearson’s correlation coefficient for the analysis of the results.
The results reveal a positive correlation between the selected financial
ratios (return on equity and earnings before interest and taxes to average total
revenue) with the hotels’ official star ratings. Likewise, MANOVA showed a
connection between the selected quality system ratings and financial ratios:
retained earnings to total assets, profit margin and ROE.
Ključne reči: fixed costs, management, services
Priložene datoteke:
- 223-229 ( veličina: 410,89 KB, broj pregleda: 1179 )
Kategorije objave:
Radovi na konferenciji SITCON 2016, Beograd, Serbija
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BibTeX format
@article{article,
author = {S. Alčaković, V. Mizdraković and V. Džamić},
title = {Correlation between quality rating systems and profitability of Serbian hotels},
journal = {SITCON 2016 - Singidunum International Tourism Conference},
year = 2016,
pages = {223-229},
doi = {10.15308/Sitcon-2016-223-229}
}
RT Conference Proceedings A1 Slavko Alčaković A1 Vule Mizdraković A1 Vladimir Džamić T1 Correlation between quality rating systems and profitability of Serbian hotels AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2016 NO doi: 10.15308/Sitcon-2016-223-229
S. Alčaković, V. Mizdraković and V. Džamić, Correlation between quality rating systems and profitability of Serbian hotels, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-223-229