Service quality as travel agencies business improvement factor
Service quality as travel agencies business improvement factor
Autori:
Izdanje: SITCON 2016 - Singidunum International Tourism Conference
DOI: 10.15308/Sitcon-2016-203-208
Oblast: Tourism
Stranice: 203-208
Apstrakt:
Travel agencies play a very important role in the tourism market. Contribution
of travel agencies is a result of the role that they have in tourist traffic and travel
facilitation. They appear as mediators between tourists that require a range of
services and business entities that provide those services. Their main task is,
therefore, to connect a large number of subjects on the tourism demand side
and a number of entities (public and private sector) on the supply side. One
of the key factors in achieving and maintaining the competitive advantage
of travel agencies in the market is a high quality of services which provided
tourist satisfaction. Travel agencies can achieve a competitive advantage
by providing complete and continuous quality of service. Only those travel
agencies that meet the expectations and demands of tourists in terms of the
quality of services will be able to retain the existing and attract new tourists.
In modern times, therefore, the quality is a key factor for the survival of travel
agencies in the market. The aim of this paper is to emphasize the importance
of quality of services for the improvement of the overall business operations
of travel agencies.
of travel agencies is a result of the role that they have in tourist traffic and travel
facilitation. They appear as mediators between tourists that require a range of
services and business entities that provide those services. Their main task is,
therefore, to connect a large number of subjects on the tourism demand side
and a number of entities (public and private sector) on the supply side. One
of the key factors in achieving and maintaining the competitive advantage
of travel agencies in the market is a high quality of services which provided
tourist satisfaction. Travel agencies can achieve a competitive advantage
by providing complete and continuous quality of service. Only those travel
agencies that meet the expectations and demands of tourists in terms of the
quality of services will be able to retain the existing and attract new tourists.
In modern times, therefore, the quality is a key factor for the survival of travel
agencies in the market. The aim of this paper is to emphasize the importance
of quality of services for the improvement of the overall business operations
of travel agencies.
Ključne reči: quality, services, travel agencies
Priložene datoteke:
- 203-208 ( veličina: 401,59 KB, broj pregleda: 1535 )
Kategorije objave:
Radovi na konferenciji SITCON 2016, Beograd, Serbija
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BibTeX format
@article{article,
author = {D. Ilić, L. Đeri, P. Stamenković and S. Milićević},
title = {Service quality as travel agencies business improvement factor},
journal = {SITCON 2016 - Singidunum International Tourism Conference},
year = 2016,
pages = {203-208},
doi = {10.15308/Sitcon-2016-203-208}
}
RT Conference Proceedings A1 Dragana Ilić A1 Lukrecija Đeri A1 Predrag Stamenković A1 Snežana Milićević T1 Service quality as travel agencies business improvement factor AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2016 NO doi: 10.15308/Sitcon-2016-203-208
D. Ilić, L. Đeri, P. Stamenković and S. Milićević, Service quality as travel agencies business improvement factor, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-203-208