The impact of the names of dishes on the guest’s choice of restaurant food

Izdanje: SITCON 2016 - Singidunum International Tourism Conference

DOI: 10.15308/Sitcon-2016-169-173

Oblast: Tourism

Stranice: 169-173

Apstrakt:
Menus represent the written food offer in restaurants. They are a significant
marketing tool that influences the guest’s choice and personal experience of
food in the restaurant. The aim of this study is to perform research on the
specific segments of the menu that affect the guest’s decision on food choice.
The study will try to determine how the names of dishes that are associated
with health, sentimentality and ethnic origin have an effect on the guest’s
choice of food. It is considered that the menus that associate with the given
names are to appeal to guests even though they are similar to classic dishes.
The research has been conducted in a la carte restaurants. Five menus, offering
the dishes made of the same ingredients but with different names, have
been offered for the research needs. The “classic” name has been given to
the specific dish and the same dish has been titled with “sentimental” name,
“authentic” name, “national” name, “organic” or “healthy safe” name and
the name that associates with “memory of a family”. The participants have
marked the menu using the Likert scale (the most appealing 5 to the least appealing
1) without knowing that they have been grading the same dish. The
data has been systematized and processed by means of descriptive statistics.
The research results will show that the names of dishes have significant effects
on the guest’s choice of food. The results should make the managers of the
restaurants pay more attention to the names of dishes during the process of
menu creation. Also, these findings should contribute to the improvement
of the restaurants’ service.
Ključne reči: menu, restaurants food, hospitality, names of dishes
Priložene datoteke:
  • 169-173 ( veličina: 398,09 KB, broj pregleda: 2161 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {D. Tešanović, M. Banjac, B. Kalenjuk and G. Radivojević}, 
  title   = {The impact of the names of dishes on the guest’s choice of restaurant food},
  journal = {SITCON 2016 - Singidunum International Tourism Conference},
  year    = 2016,
  pages   = {169-173},
  doi     = {10.15308/Sitcon-2016-169-173}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Dragan Tešanović
A1 Maja Banjac
A1 Bojana Kalenjuk
A1 Goran Radivojević
T1 The impact of the names of dishes on the guest’s choice of restaurant food
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2016
NO doi: 10.15308/Sitcon-2016-169-173
Unapred formatirani prikaz citata
D. Tešanović, M. Banjac, B. Kalenjuk and G. Radivojević, The impact of the names of dishes on the guest’s choice of restaurant food, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-169-173