Exploring the motives to visit belgrade by applying AHP method

Izdanje: SITCON 2016 - Singidunum International Tourism Conference

DOI: 10.15308/Sitcon-2016-116-121

Oblast: Tourism

Stranice: 116-121

Apstrakt:
The principal aim of this paper is to explore the motives to visit Belgrade (the
capital city of Serbia), by applying the AHP (Analytical Hierarchy process)
method, as a new approach to exploring motivation in the tourism field.
The survey was conducted in the form of an interview among 30 tourists in
Belgrade, and the respondents were asked to express their preferences using
Saaty’s scale between different motives of visit. The motives included in the
study were: Cultural motive, Business motive, Nightlife and entertainment,
Religious motive and Gastronomy. For each motive, the study also explored
sub-motives and, as a result, the ranking is provided for each group of motives
and their sub-motives. The results indicate that the most dominant motives
are Cultural motives (0.262) and Entertainment and night life (0.249), while
the least dominant is Religious motive (0.058).
Ključne reči: travel motivation, AHP, Belgrade, city tourism
Priložene datoteke:
  • 116-121 ( veličina: 2,71 MB, broj pregleda: 1135 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {S. Božić, T. Višnić, M. Ivkov and M. D. Vujičić}, 
  title   = {Exploring the motives to visit belgrade by applying AHP method},
  journal = {SITCON 2016 - Singidunum International Tourism Conference},
  year    = 2016,
  pages   = {116-121},
  doi     = {10.15308/Sitcon-2016-116-121}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Sanja Božić
A1 Tamara Višnić
A1 Milan Ivkov
A1 Miroslav D. Vujičić
T1 Exploring the motives to visit belgrade by applying AHP method
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2016
NO doi: 10.15308/Sitcon-2016-116-121
Unapred formatirani prikaz citata
S. Božić, T. Višnić, M. Ivkov and M. D. Vujičić, Exploring the motives to visit belgrade by applying AHP method, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-116-121