Exploring the motives to visit belgrade by applying AHP method
Exploring the motives to visit belgrade by applying AHP method
Autori:
Izdanje: SITCON 2016 - Singidunum International Tourism Conference
DOI: 10.15308/Sitcon-2016-116-121
Oblast: Tourism
Stranice: 116-121
Apstrakt:
The principal aim of this paper is to explore the motives to visit Belgrade (the
capital city of Serbia), by applying the AHP (Analytical Hierarchy process)
method, as a new approach to exploring motivation in the tourism field.
The survey was conducted in the form of an interview among 30 tourists in
Belgrade, and the respondents were asked to express their preferences using
Saaty’s scale between different motives of visit. The motives included in the
study were: Cultural motive, Business motive, Nightlife and entertainment,
Religious motive and Gastronomy. For each motive, the study also explored
sub-motives and, as a result, the ranking is provided for each group of motives
and their sub-motives. The results indicate that the most dominant motives
are Cultural motives (0.262) and Entertainment and night life (0.249), while
the least dominant is Religious motive (0.058).
capital city of Serbia), by applying the AHP (Analytical Hierarchy process)
method, as a new approach to exploring motivation in the tourism field.
The survey was conducted in the form of an interview among 30 tourists in
Belgrade, and the respondents were asked to express their preferences using
Saaty’s scale between different motives of visit. The motives included in the
study were: Cultural motive, Business motive, Nightlife and entertainment,
Religious motive and Gastronomy. For each motive, the study also explored
sub-motives and, as a result, the ranking is provided for each group of motives
and their sub-motives. The results indicate that the most dominant motives
are Cultural motives (0.262) and Entertainment and night life (0.249), while
the least dominant is Religious motive (0.058).
Ključne reči: travel motivation, AHP, Belgrade, city tourism
Priložene datoteke:
- 116-121 ( veličina: 2,71 MB, broj pregleda: 1132 )
Kategorije objave:
Radovi na konferenciji SITCON 2016, Beograd, Serbija
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BibTeX format
@article{article,
author = {S. Božić, T. Višnić, M. Ivkov and M. D. Vujičić},
title = {Exploring the motives to visit belgrade by applying AHP method},
journal = {SITCON 2016 - Singidunum International Tourism Conference},
year = 2016,
pages = {116-121},
doi = {10.15308/Sitcon-2016-116-121}
}
RT Conference Proceedings A1 Sanja Božić A1 Tamara Višnić A1 Milan Ivkov A1 Miroslav D. Vujičić T1 Exploring the motives to visit belgrade by applying AHP method AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2016 NO doi: 10.15308/Sitcon-2016-116-121
S. Božić, T. Višnić, M. Ivkov and M. D. Vujičić, Exploring the motives to visit belgrade by applying AHP method, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-116-121