Information retrieval evaluation for tourism related social media content

Izdanje: SITCON 2016 - Singidunum International Tourism Conference

DOI: 10.15308/Sitcon-2016-92-100

Oblast: Tourism

Stranice: 92-100

Apstrakt:
Considering that Social Media play an important role as an information source
for users, many companies focus on Social Media marketing as a strategic
tool for their business. According to the recent research, more then 60% of
users use search engines when looking for some information. Therefore, this
study aims to investigate to which extent Social Media appear in search engine
results, and what is the relevance of retrieved Social Media sites. Since the
goal of any Information Retrieval system is to retrieve relevant documents in
response to the user’s query, the set-based measure and rank-based measures
are used herein. Mathematically presented, these factors are very sensitive
to user relevance judgements and their properties are discussed. Through
conducted experiments, Precision, Recall and Average Precision of a Google
search engine are evaluated. Different tourism related topics, in terms of IR
evaluation metrics, are compared. The results show that Social Media content
appears in very low percentage (23.1%) of all search results. The most visible
social media are Facebook, Wikipedia and TripAdvisor.
Ključne reči: social media, information retrieval, search engine, tourism
Priložene datoteke:
  • 92-100 ( veličina: 1,23 MB, broj pregleda: 665 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {Njeguš, A., Jovanović, V., Marjanović Jakovljević, M.}, 
  title   = {Information retrieval evaluation for tourism related social media content},
  journal = {SITCON 2016 - Singidunum International Tourism Conference},
  year    = 2016,
  pages   = {92-100},
  doi     = {10.15308/Sitcon-2016-92-100}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Angelina Njeguš
A1 Verka Jovanović
A1 Marina Marjanović Jakovljević
T1 Information retrieval evaluation for tourism related social media content
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2016
NO doi: 10.15308/Sitcon-2016-92-100
Unapred formatirani prikaz citata
Njeguš, A., Jovanović, V., Marjanović Jakovljević, M., Information retrieval evaluation for tourism related social media content, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-92-100