Tourist experience as the basis for destination competitiveness: a case study of Ohrid
Tourist experience as the basis for destination competitiveness: a case study of Ohrid
Autori:
Izdanje: SITCON 2016 - Singidunum International Tourism Conference
DOI: 10.15308/Sitcon-2016-59-63
Oblast: Tourism
Stranice: 59-63
Apstrakt:
Since the habits and preferences of customers are constantly changing, the existing
and new tourism destinations are increasingly competing to find new ways
to attract tourists and remain competitive in the market. Quality improvement
has become an imperative in creating a strategy for achieving the destination
competitiveness. This improvement is based on tourism experience acquired
during the visit and the first impression of the destination created in the minds
of consumers. This paper aims to explore how tourism experience affects the
awareness of consumers and their perception of destination competitiveness.
and new tourism destinations are increasingly competing to find new ways
to attract tourists and remain competitive in the market. Quality improvement
has become an imperative in creating a strategy for achieving the destination
competitiveness. This improvement is based on tourism experience acquired
during the visit and the first impression of the destination created in the minds
of consumers. This paper aims to explore how tourism experience affects the
awareness of consumers and their perception of destination competitiveness.
Ključne reči: tourism experiences, destination competitiveness, tourism satisfaction
Priložene datoteke:
- 59-63 ( veličina: 979,37 KB, broj pregleda: 1663 )
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BibTeX format
@article{article,
author = {S. Vilić and T. Dujaković},
title = {Tourist experience as the basis for destination competitiveness: a case study of Ohrid},
journal = {SITCON 2016 - Singidunum International Tourism Conference},
year = 2016,
pages = {59-63},
doi = {10.15308/Sitcon-2016-59-63}
}
RT Conference Proceedings A1 Simonida Vilić A1 Tatjana Dujaković T1 Tourist experience as the basis for destination competitiveness: a case study of Ohrid AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2016 NO doi: 10.15308/Sitcon-2016-59-63
S. Vilić and T. Dujaković, Tourist experience as the basis for destination competitiveness: a case study of Ohrid, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-59-63