Competitiveness of Vojvodina as a tourism destination: the analysis of selected travel & tourism competitiveness index indicators

Izdanje: SITCON 2016 - Singidunum International Tourism Conference

DOI: 10.15308/Sitcon-2016-49-58

Oblast: Tourism

Stranice: 49-58

Apstrakt:
In 2015 and 2016, research was done on the territory of Vojvodina on the attitudes
of professionals employed in the tourism industry of Vojvodina, for the
purpose of preparing a doctoral dissertation in order to show whether and to
what extent Vojvodina represents a competitive tourism destination.
The aim of this paper is to present the results of the research on the evaluation of
individual indicators of competitiveness index: in the field of regulatory framework,
business environment, infrastructure, and natural and cultural resources
of Vojvodina, with the aim to emphasize the strengths and weaknesses of the
destination and find optimal solutions for future tourism development of this
area. The main hypothesis proposed in the study estimates that the amount of
certain segments of the competitiveness index varies depending on the sector
to which an employee belongs, and is not related to demographic variables
such as gender, education, work experience and age of the respondents. The
research results obtained by comparing two groups of independent samples on
the basis of Mann-Whitney and Kruskal-Wallistest, within the public and the
private sector in the tourism industry of Vojvodina, have shown that there is
a statistically significant difference in the average assessment of the competitiveness
index of Vojvodina as a tourism destination in relation to the sector
to which the employed experts belong, but not in relation to the examined
demographic variables.
Research has shown that Vojvodina’s average rating as a tourism destination is
4.11. The average rating of the state sector is 4.24 and 3.98 of the private sector,
as two sectors with the lowest grade estimate tourism infrastructure. This
leads to one of the main conclusions that it is quite hard to reach destination
competitiveness without infrastructure.
Ključne reči: competitiveness index, Vojvodina, tourism, tourism industry, employees, socio-demographic characteristics
Priložene datoteke:
  • 49-58 ( veličina: 420,11 KB, broj pregleda: 618 )

Preuzimanje citata:

BibTeX format
@article{article,
  author  = {�. Krejić and K. Plećić}, 
  title   = {Competitiveness of Vojvodina as a tourism destination: the analysis of selected travel & tourism competitiveness index indicators},
  journal = {SITCON 2016 - Singidunum International Tourism Conference},
  year    = 2016,
  pages   = {49-58},
  doi     = {10.15308/Sitcon-2016-49-58}
}
RefWorks Tagged format
RT Conference Proceedings
A1 Živana Krejić
A1 Katarina Plećić
T1 Competitiveness of Vojvodina as a tourism destination: the analysis of selected travel & tourism competitiveness index indicators
AD Univerzitet Singidunum, Beograd, Beograd, Srbija
YR 2016
NO doi: 10.15308/Sitcon-2016-49-58
Unapred formatirani prikaz citata
. Krejić and K. Plećić, Competitiveness of Vojvodina as a tourism destination: the analysis of selected travel & tourism competitiveness index indicators, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-49-58