The role of user-generated content in increasing tourism destination competitiveness
The role of user-generated content in increasing tourism destination competitiveness
Autori:
Izdanje: SITCON 2016 - Singidunum International Tourism Conference
DOI: 10.15308/Sitcon-2016-43-48
Oblast: Tourism
Stranice: 43-48
Apstrakt:
Tourist experience is the most important tourism product. However, the quality
of experience is a relatively neglected topic in tourism-related literature.
Better understanding of the quality of experience that tourists had during
their visit can provide information needed to further develop the destination
and enhance its competitiveness by adjusting its services to tourists’ needs. In
addition, high quality of experience triggers the human need of sharing that
experience. People have always shared their positive experience with their
friends and peers, and with recent development of information technologies,
sharing experience implies sharing it online as well. The aim of this paper is
to show the importance of offering tourists high quality experience in order to
share their opinions and recommendations online, making them available for
other tourists, which will consequently enhance tourism destination competitiveness.
In order to reach the conclusion, the paper will show the results of
the research on the degree that Serbian tourists rely on user-generated content
when choosing a destination and making additional travel choices. The data
collected were analysed using the statistical analysis software SPSS, version 23.
of experience is a relatively neglected topic in tourism-related literature.
Better understanding of the quality of experience that tourists had during
their visit can provide information needed to further develop the destination
and enhance its competitiveness by adjusting its services to tourists’ needs. In
addition, high quality of experience triggers the human need of sharing that
experience. People have always shared their positive experience with their
friends and peers, and with recent development of information technologies,
sharing experience implies sharing it online as well. The aim of this paper is
to show the importance of offering tourists high quality experience in order to
share their opinions and recommendations online, making them available for
other tourists, which will consequently enhance tourism destination competitiveness.
In order to reach the conclusion, the paper will show the results of
the research on the degree that Serbian tourists rely on user-generated content
when choosing a destination and making additional travel choices. The data
collected were analysed using the statistical analysis software SPSS, version 23.
Ključne reči: quality of experience, online reviews, travel-related content, social media
Priložene datoteke:
- 43-48 ( veličina: 1,19 MB, broj pregleda: 1044 )
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BibTeX format
@article{article,
author = {S. Oklobdžija},
title = {The role of user-generated content in increasing tourism destination competitiveness},
journal = {SITCON 2016 - Singidunum International Tourism Conference},
year = 2016,
pages = {43-48},
doi = {10.15308/Sitcon-2016-43-48}
}
RT Conference Proceedings A1 Sonja Oklobdžija T1 The role of user-generated content in increasing tourism destination competitiveness AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2016 NO doi: 10.15308/Sitcon-2016-43-48
S. Oklobdžija, The role of user-generated content in increasing tourism destination competitiveness, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-43-48