Harnessing local expertise and knowledge: a new concept in business tourism destination marketing
Harnessing local expertise and knowledge: a new concept in business tourism destination marketing
Autori:
Izdanje: SITCON 2016 - Singidunum International Tourism Conference
Oblast: Tourism
Stranice: 2-6
Apstrakt:
By comparison with leisure tourism, business tourism has been relatively
under-researched in academia, despite considerable economic
benefi ts it can bring to destinations. Holloway and Humphreys (2016)
note that business tourism – which is principally, travel for commercial,
professional and work-related purposes – represents the major non-leisure
form of tourism, and business tourists are widely recognised as the
highest-spending category of travellers. According to the same source,
business tourism takes four principal forms: travel for the purpose of attending
meetings; incentive travel; travel to attend an exhibition or trade
fair; and individual business travel.
Th e meetings sector represents by far the largest and most profitable
element of business tourism. To take just one type of meeting - conferences
of international associations - the International Congress and
Convention Association, reported a record number of 12,076 rotating
international association meetings taking place in 2015, 571 additional
meetings compared to 2014 (ICCA, 2016).
under-researched in academia, despite considerable economic
benefi ts it can bring to destinations. Holloway and Humphreys (2016)
note that business tourism – which is principally, travel for commercial,
professional and work-related purposes – represents the major non-leisure
form of tourism, and business tourists are widely recognised as the
highest-spending category of travellers. According to the same source,
business tourism takes four principal forms: travel for the purpose of attending
meetings; incentive travel; travel to attend an exhibition or trade
fair; and individual business travel.
Th e meetings sector represents by far the largest and most profitable
element of business tourism. To take just one type of meeting - conferences
of international associations - the International Congress and
Convention Association, reported a record number of 12,076 rotating
international association meetings taking place in 2015, 571 additional
meetings compared to 2014 (ICCA, 2016).
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BibTeX format
@article{article,
author = {R. Davidson},
title = {Harnessing local expertise and knowledge: a new concept in business tourism destination marketing},
journal = {SITCON 2016 - Singidunum International Tourism Conference},
year = 2016,
pages = {2-6},
doi = {10.15308/Sitcon-2016-2-6}
}
RT Conference Proceedings A1 Rob Davidson T1 Harnessing local expertise and knowledge: a new concept in business tourism destination marketing AD Univerzitet Singidunum, Beograd, Beograd, Srbija YR 2016 NO doi: 10.15308/Sitcon-2016-2-6
R. Davidson, Harnessing local expertise and knowledge: a new concept in business tourism destination marketing, Univerzitet Singidunum, Beograd, 2016, doi:10.15308/Sitcon-2016-2-6