The Role of Information and Communication Technology in Guest Satisfaction Analysis in Hospitality
The Role of Information and Communication Technology in Guest Satisfaction Analysis in Hospitality
Autori:
Izdanje: Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research
Apstrakt:
The aim of this paper is to demonstrate the extent to which information and communication technologies (ICT) are used in the analysis of satisfaction of hotel guests in Serbia. Moreover, this paper examines modern solutions in the field of ICT and benefits that they are providing for hotel managers. We started by analyzing theoretical background which considers the influence of IT on hospitality, following the research that was conducted on the level of ICT implementation in the analysis of guest satisfaction in hotels in Serbia. In addition, we wanted to show that the usage of ICT in this domain is much more rational regarding some of major economic principles such as efficiency and profitability.
Ključne reči: ICT, guest satisfaction, hotel, on-line reputation
Kategorije objave:
Radovi na konferenciji Sinteza 2016, Beograd, Srbija
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@article{article, author = {S. Čerović, M. Knežević and D. Borovčanin}, title = {The Role of Information and Communication Technology in Guest Satisfaction Analysis in Hospitality}, journal = {Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research}, year = 2016, doi = {10.15308/Sinteza-2016-582-588} }
RT Conference Proceedings A1 Slobodan Čerović A1 Miroslav Knežević A1 Dušan Borovčanin T1 The Role of Information and Communication Technology in Guest Satisfaction Analysis in Hospitality AD International Scientific Conference Sinteza, Beograd, Srbija YR 2016 NO doi: 10.15308/Sinteza-2016-582-588
S. Čerović, M. Knežević and D. Borovčanin, The Role of Information and Communication Technology in Guest Satisfaction Analysis in Hospitality, International Scientific Conference Sinteza, 2016, doi:10.15308/Sinteza-2016-582-588