The Impact of Information - Communication Technologies on Development of Rural Tourism in Southern and Eastern Serbia

Contemporary tourism trends are characterized by the increasing tourist movements towards rural destinations. Tourism in rural areas has become reality, the need and desire of tourists, but also an important activity for development of rural areas. Southern and Eastern Serbia region has great potential for development of rural tourism, but despite this, it is still at an early stage of development. The reason for this situation lies in a number of limiting factors and inadequate valorization of available resources. Therefore, it is necessary to, it is necessary to identify the key factors of development and establish the proposed, based on the available resources. One of the limiting factors is the lack of information systems. The subject of this paper is to review the development of rural tourism in the region of Southern and Eastern Serbia, to identify limiting factors and define importance of information - communication technologies in development of rural tourism in the region.