Online Sale as a Subfunction of Internet Marketing

In the traditional sense, sales imply a set of activities and tasks undertaken by companies to realise the selling of products and services. According to the marketing business orientation, a sale is the final marketing program of a given company. Modern companies implement marketing activities, including sales over the Internet as a powerful global media. This has led to a theoretical and practical shaping of Internet marketing as a new marketing form. In accordance with the concept of Internet marketing, selling becomes a sub-function of Internet marketing, that is, online sales.