The Effects of Hotel Website Stimuli on Customer's Cognition, Emotion and Intention: Based on Extended SOR Model

Izdanje: Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research

DOI: 10.15308/Sinteza-2016-492-496

Link: https://doi.org/10.15308/Sinteza-2016-492-496

Apstrakt:
The research objective of this paper is to identify and verify the effects of the hotel website stimuli on users’ emotions and behavioral intentions by applying the extended Mehrabian and Russell’s Stimulus-Organism-Response model. Based on online survey, the findings are that website design has significant impact on service quality perception. Hotel interior produce higher PAD emotions than hotel exterior. However, the users’ emotions are affected by an additional factor - hotel reputation, that is not previously considered under SOR model.
Ključne reči: hotel website design, Stimulus-Organism-Response model, pleasure-arousal-dominance emotions, behavioural intentions
Kategorije objave: Radovi na konferenciji Sinteza 2016, Beograd, Srbija

Preuzimanje citata:

BibTeX format 
@article{article,
  author  = {A. Njeguš, R. Živković and L. Ilijevski}, 
  title   = {The Effects of Hotel Website Stimuli on Customer's Cognition, Emotion and Intention: Based on Extended SOR Model},
  journal = {Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research},
  year    = 2016,
  doi     = {10.15308/Sinteza-2016-492-496}
}
RefWorks Tagged format 
RT Conference Proceedings
A1 Angelina Njeguš
A1 Radmila Živković
A1 Lidija Ilijevski
T1 The Effects of Hotel Website Stimuli on Customer's Cognition, Emotion and Intention: Based on Extended SOR Model
AD International Scientific Conference Sinteza, Beograd, Srbija
YR 2016
NO doi: 10.15308/Sinteza-2016-492-496
Unapred formatirani prikaz citata
A. Njeguš, R. Živković and L. Ilijevski, The Effects of Hotel Website Stimuli on Customer's Cognition, Emotion and Intention: Based on Extended SOR Model, International Scientific Conference Sinteza, 2016, doi:10.15308/Sinteza-2016-492-496