Current Issues and Comparative Analysis of Mobile Banking in Serbia
Current Issues and Comparative Analysis of Mobile Banking in Serbia
Autori:
Izdanje: Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research
Apstrakt:
The goal of this paper is to determine the level of mobile banking development in Serbia, and that is done through comparative analysis of mobile banking services offered by leading banks in Serbia. A criterion for the selection of the banks was the success in implementation of alternative channel management products (ACMP), and the highest profit on the basis of ACMP and total assets. The sample consists of the nine leading Serbian banks in ACMP. Moreover, the subject of analysis was the main issues, threats, and technology bases of mobile banking. Finally, the paper also considers the architecture of m-banking solution developed for the first digital bank owned by mobile operator.
Ključne reči: mobile banking, comparative analysis, mobile technology, mobile application, Serbian banks
Kategorije objave:
Radovi na konferenciji Sinteza 2016, Beograd, Srbija
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@article{article, author = {L. Barjaktarović, A. Njeguš and S. Đurović}, title = {Current Issues and Comparative Analysis of Mobile Banking in Serbia}, journal = {Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research}, year = 2016, doi = {10.15308/Sinteza-2016-453-459} }
RT Conference Proceedings A1 Lidija Barjaktarović A1 Angelina Njeguš A1 Sonja Đurović T1 Current Issues and Comparative Analysis of Mobile Banking in Serbia AD International Scientific Conference Sinteza, Beograd, Srbija YR 2016 NO doi: 10.15308/Sinteza-2016-453-459
L. Barjaktarović, A. Njeguš and S. Đurović, Current Issues and Comparative Analysis of Mobile Banking in Serbia, International Scientific Conference Sinteza, 2016, doi:10.15308/Sinteza-2016-453-459