Risk Management of Customer Relationship Management Projects

Izdanje: Naučna konferencija Uniteh 2010

Oblast: Organization and Management

Stranice: III

Apstrakt:
Almost every business strives to attract new customers and retain the existing ones to remain competitive .In order to achieve this goal companies choose to install customer relationship management (CRM) systems. However, over 80% of installation projects are unsuccessful or the projects are less beneficial for the business than expected. It is therefore recommended to identify the risks that arise during the CRM system installation and to control them. This article analyzes various stages of CRM installation project and the risks that influence these stages. The article also provides results from the research about CRM systems' installation risks carried out in Lithuania. The article introduces the model for the risk management based on the findings of the research and the analysis of additional scholarly literature.
Ključne reči: CRM project, project implementation, projects risk management
Priložene datoteke:
Kategorije objave: Radovi na konferenciji Unitech 2010, Gabrovo, Bugarska

Preuzimanje citata:

BibTeX format 
@article{article,
  author  = {R. Tamosiuniene, A. Kajutyte and V. Monko}, 
  title   = {Risk Management of Customer Relationship Management Projects},
  journal = {Naučna konferencija Uniteh 2010},
  year    = 2010,
  pages   = {III-164-167}}
RefWorks Tagged format 
RT Conference Proceedings
A1 Rima Tamosiuniene
A1 Ada Kajutyte
A1 Vitalijus Monko
T1 Risk Management of Customer Relationship Management Projects
AD Naučna konferencija Unitech, Gabrovo, Bugarska
YR 2010
Unapred formatirani prikaz citata
R. Tamosiuniene, A. Kajutyte and V. Monko, Risk Management of Customer Relationship Management Projects, Naučna konferencija Unitech, 2010